Is There a Tool That Will Take 1 Review and Post It to Numerous Sites?
We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you lot know that in a recent HubSpot Research survey, one/3 of respondents said review sites played an of import role in their purchasing decision-making procedure?) But if you're new to client reviews or not certain where to find them, let's brush up on some basics and highlight why they're relevant for your business concern. In a scrap of a time crisis? Employ the leap links below to navigate to the verbal content you're looking for. Client Review Sites for Both B2B & B2C Companies There are two major reasons why customer reviews are important. Negative or neutral reviews provide your visitor with an opportunity to acquire and develop. Y'all tin run across exactly where your business is failing to see customer needs and remove common roadblocks in the client journey. For peculiarly poor reviews, reps can follow up with these customers and forbid potential churn. They tin highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased client retention. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews tin can be used every bit customer testimonials during lead acquisition and can help you lot add more contacts to your CRM. In fact, 91% of consumers read at least one review earlier purchasing a product. So, don't but pat yourself on the back the side by side time you get a 5-star review; Brand sure anybody knows how skillful a job your company is doing. Source With that in mind, information technology's not safe to presume we all know where to rail down those positive customer reviews. I hateful, we might all be able to rattle off one or two sites ("Yelp! And I think you can go them to show upwardly in Google Maps, besides?"), only we don't exactly accept a laundry listing of options at our disposal Check out our list of the all-time product review websites for B2B and B2C companies. Go on in heed that every industry has niche sites, too. For instance, those in the eatery manufacture may want to be on UrbanSpoon or OpenTable. This weblog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry. Amazon was i of the first online stores to allow consumers to post reviews of products in 1995, and information technology remains one of the well-nigh important resources for consumers looking to make informed buy decisions. Even if people tin and do purchase a product elsewhere, if it's sold on Amazon.com — unless information technology's gasoline or drug paraphernalia, that is — then many people will await up its Amazon review before they make up one's mind to buy. What's going to separate your product from one that looks just similar it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percent of reviews per star, followed by nearly helpful customer reviews and most recent customer reviews. Benefits of Amazon Customer Reviews: Geared toward U.Due south.-based service businesses, Angie'south Listing is a "college-terminate" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on gratis review sites. The reviews tin can't be anonymous, which helps cutting down on false or misrepresentative reviews, and companies are allowed to reply to the reviews posted almost them, also. Information technology's free to set up a page for your visitor. One time you take yours, encourage your customers who are on Angie's Listing to leave reviews there — members are the only ones allowed to do information technology! Benefits of Angie'due south List: Accept customers working in academia? Better yet, are they located in Australia? Choice is a member-funded review website based in Australia. It independently evaluates academic resource — similar libraries — and provides detailed reviews to its members. The bulk of its work involves reading academic writing, creating comparisons for each resource, and writing ownership guides for customers. In add-on, information technology allow members to charge per unit and discuss specific resources and libraries with other Option members. If you accept customers in Australia, we recommend encouraging those who are on CHOICE to go out reviews there. Benefits of Choice: Trustpilot is a fast-growing, customs-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.Southward. The platform for businesses helps companies from all over the earth proactively collect customer reviews. It's the customers who write both production and seller reviews, keeping it tertiary-party verified. While in that location is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions allow you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems. Benefits of Trustpilot: Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect client reviews and write seller reviews to complement them. Another absurd improver? Its question and respond feature, which lets prospective customers postal service questions and receive answers straight from your customer service squad. Benefits of TestFreaks: Which? is an independent consumer review system that tests and reviews products and so writes about them. Unlike Angie'due south List, it'southward the folks at Which? who write the reviews — non the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing brcpress@which.co.united kingdom. While this leaves less room for yous to influence whether your products stop upwardly on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and and so writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service. A lot of its content is free, but customers tin become members for £ten.75 per month to become access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its examination labs, and access to its consumer legal communication service. Benefits of Which?: A nonprofit organization, Consumer Reports is an contained product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.vii million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year!) This is about as legitimate as it gets. Every bit such, there's not much you lot tin do hither "except" if you sell a product, make sure it'south really, actually good. Image Source If goose egg else, you could take this website every bit a lesson in excellent content cosmos. For each product information technology reviews, information technology provides the review criteria, product overviews, a buying guide, and social sharing buttons. It'due south all quite comprehensive and, well, helpful. Pretty much the fundamental to dandy content, am I right? Benefits of Consumer Reports: Consumer Diplomacy is a for-turn a profit organization that reviews companies using an "overall satisfaction rating." This average is scored on a one to five-star calibration that'due south updated every fourth dimension a new review is submitted. Each visitor's folio provides a list of all its reviews, which includes the consumer'due south star rating as well equally a short explanation for its score. Consumer Affairs also allows users to submit review recordings, which are 2-minute videos where people talk about their feel with a brand. This makes the review much more compelling because you tin can actually meet the person talk and express their genuine feelings about the visitor. Benefits of Consumer Diplomacy: If you lot're in the travel, hotel, airline, amusement, or eatery industries, y'all'll desire to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the globe, it has over 225 one thousand thousand reviews, opinions, and photos taken by travelers. It also has some awesome content on depression airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could perhaps imagine. A lot of people look in that location before booking a trip. The central to a successful profile on TripAdvisor is making it every bit close to the top of the popularity alphabetize as possible, so that people searching for information in a specific place run across your listing. According to TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to ameliorate their ranking: "Quantity: Ask your guests to write reviews, and use our management heart tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you sympathize what is and isn't okay. Quality: Guests who enjoyed kickoff class hospitality and a memorable feel are more than probable to write positive reviews. Monitor what previous reviewers have written to meet what worked and did not work best for your property so y'all can maintain and improve your service. Recency: Recent reviews factor more than strongly on your popularity rankings and older reviews have less touch on a hotel's ranking over fourth dimension. Once again, encourage guests to write reviews to keep fresh content rolling in." Benefits of TripAdvisor: Yelp is a complimentary review site that lets consumers rate businesses on a five-star scale. Any business tin set up a profile on Yelp for free, and users can fix their own free profiles to review a business concern. You lot're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, every bit Yelpers are in a pretty tight-knit customs. Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay the states money and we'll button bad reviews downwardly!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's ascendancy in listen, instead of getting turned off by a business organization because of one bad listing. That being said, it's however to your benefit to get a constant stream of positive online reviews coming to your business organisation' Yelp account and so happy customers are e'er at the acme of your review feed — especially if you lot're a location-based business organisation. Yelp profile information contains things similar shop hours and location data, so your profile will oft plow up when people Google your business. Benefits of Yelp: Citysearch has all of the functionality as the other review sites in this category, but what makes it unique is its "all-time of" winners that you can search for in each urban center. For example, if you're a french fry lover like myself, you can search for "the best french fries in Boston," and Citysearch will give yous a listing of restaurants with excellent chips. Image Source Benefits of Citysearch: You lot know those reviews that show upward when y'all search Google for a business? Yeah, those things are on this listing in a large way. Google'south Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. Then, in order for your business' website to be properly optimized for search, you'll desire to fix verified accounts with local directories — specially Google's, chosen "Google My Business organization." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. But verified local Google+ pages tin can respond to reviews. An added bonus? Google Maps pulls that information and those reviews into the app, and so having a lot of content in at that place volition brand your business wait more reputable. Benefits of Google My Business: Similar to Google My Concern reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating organization. Here's what the results might look like: According to Statista, Yahoo! still receives about 3% of search engine share. So while you lot might not desire to invest fourth dimension figuring out the intricacies of Yahoo!'due south algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't hurt for that 3%. Benefits of Yahoo! Local Listings: If you lot sell consumer products, Influenster is a review site yous'll want to make sure you've covered. Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other wellness and body products. Visitors can search the site by make proper noun or by a specific production they're looking for, and Influenster links to websites where visitors tin can purchase the products. The reviews are comprehensive and feature lots of particular and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to assistance concenter new customers, also. Benefits of Influenster: HubSpot's App Market is a space where businesses tin browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built past HubSpot, while others were designed by partners and tertiary-party organizations. Offering all of these tools in 1 identify makes it easier for HubSpot users to add together new features to their accounts that may not be included with their subscription. The dainty part nearly this customer review site is that it's categorized based on the production y'all're looking to install. At that place'southward individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more. Reviews are rated on a v-star calibration and customers accept to answer questions like, "What did y'all like about this production? What did yous dislike most it?" and "What problem did this product solve?" These questions provide more context into the review so you lot know exactly why a client rated a business or product the manner they did. Benefits of HubSpot App Marketplace: FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month. It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offering a really in-depth look at each tool. Algorithmic analysis is as well a foundation for quarterly reports in the most pop categories. To balance the user perspectives, each review also includes a detailed assay prepared past the internal team of B2B software experts, who analyze cardinal usability factors such as features, integrations, mobile back up, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' customs thinks about each business organisation solution. As an added bonus, the product pages rank high in Google, and then getting a few positive user reviews on their site could be beneficial for your brand recognition. Benefits of FinancesOnline: Compare Camp is a B2B review site that deals primarily with business software. If y'all're looking to introduce a new tool or arrangement to your company, Compare Camp tin assist you pinpoint the exact software that'due south right for you. Not only does this site prove y'all how other people feel well-nigh a specific product, simply it likewise lays out the key benefits of the product besides as whatsoever new trends that may be occurring in that particular industry. When you first navigate to the site, Compare Camp provides you lot with a list of software categories to choose from. Later on you select a section, it gives yous a description of the category along with a detailed list of product and company options. Compare Military camp besides explains whatsoever varying types of products within that section too as the top features you lot should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you lot haven't purchased earlier. Benefits of Compare Camp: If your business organization sells software, you'll want to exist sure you have a presence on G2 Oversupply. Every month, more than than 5 million people looking to purchase software read the one+ million user reviews on this website and so they can make meliorate purchasing decisions. G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What exercise you like best?"; "What do y'all dislike?"'; and "Recommendations to others considered the product." Also, you tin upvote and downvote others' reviews. Benefits of G2 Crowd: Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves tin nevertheless be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site. You tin use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers. In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core Hr software, social media, and A/B testing to help people observe the right product for them based on hundreds of reviews and user ratings. Benefits of TrustRadius: GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers. Image Source GoodFirms analyzes the top-performing companies and software solutions based on 3 important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly charge per unit, location, and number of employees. Benefits of GoodFirms: Have an app on the Salesforce AppExchange? And so yous'll want to keep runway of your app's ratings and reviews there. Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and virtually helpful negative reviews first, followed by all reviews, from which users can filter past rating, appointment, and helpfulness. This client review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks. Benefits of Salesforce AppExchange: A nonprofit site, the Better Business organization Agency (BBB) evaluates all types of businesses against a set of best practices for how businesses should care for the public. It doesn't directly recommend or endorse any businesses, products, or services; it but provides the public with information most businesses, and whether they have met the BBB's accreditation standards. Information technology volition too review both accredited and non-accredited businesses. A business' profile listing on the BBB contains full general overview information, like a short company bio and the visitor's accreditation status, a history of any complaints made almost the business and whether they were resolved, customer reviews, and the BBB'due south A - F rating of the business. Benefits of the Meliorate Business Bureau: Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — become an idea of what a company is really like from the inside. In other words, it helps measure the more than qualitative factors of things like valuation. Employees can share what it'due south like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers apply information technology to build their employment brand so they tin can target and recruit candidates, but you tin also employ the reviews to share ideas internally for improvement amongst your management team. Creating an employer account is free, and information technology's easy to track and respond to reviews. For example, you tin can fix alerts and so yous get an email each fourth dimension a new review is posted so you can acknowledge and respond to each one. Benefits of Glassdoor: Manta is a customer review site that primarily features small- to medium-sized businesses. Rather than displaying the top client reviews correct away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact data, so users can apace connect with a business. Manta is unlike than most review sites because it focuses more on connecting people than it does on reviewing products and services. To notice customer reviews, yous need to select a business organization, become to their individual listing page, and scroll past their features and products earlier seeing a review. That manner, customers apply the reviews every bit one of the final selling points for purchasing a product or service. On Manta, the goal is to rank your business organization as high as possible for each relevant keyword that users tin can search. So long as your company is in the top search results, yous'll have a higher run a risk of connecting with leads using this site. Benefits of Manta: If you're a SaaS business concern, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, visitor, or software type. In one case a search processes, Capterra displays a list of companies relevant to your keyword and a cursory summary describing their product(southward). Users can besides compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You lot tin can run across everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes information technology easy and efficient for users to notice software that best fits their needs. Benefits of Capterra: HundredX is a review site and a customer service tool. Businesses create an business relationship on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or browse third-party sites to obtain customer feedback. The benefit of signing upwards for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced past the negative comments. This gives your company a take chances to correct your mistake before losing potential customers. Benefits of HundredX: Online reviews also be on sites that aren't necessarily built just to publish online reviews. Some businesses apply their social presence and website to encourage online reviews ... and some brands just go them unsolicited, for better or for worse. Here are some sites that, if you choose to (delight, cull to) can serve every bit additional hubs for online reviews. And they're crawly, because they accept enormous reach, and you have some — if non entire — command over these properties. Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There certain is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you tin can't move or remove it like you tin can other parts of your Folio. Image Source Anyone logged into Facebook tin can post a rating or review of a business. All they accept to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can brand that review public, visible to friends, or visible only to them. Benefits of Facebook Ratings & Reviews: The ridiculously fast-paced nature of Twitter makes it seem like a weird place to endeavor to accumulate reviews. But while users might not e'er search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user'southward tweet, whether complimentary or less-than, could pop upward in the SERPs when someone's searching for reviews on your business. Not only that — at that place are things you tin actively do with the positive tweets coming at you. For example, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when yous want to use them in your marketing. Benefits of Twitter: Yes, people however use Foursquare. In fact, a ton of people are still using information technology: In January, Foursquare was racking up 55 million monthly active users (MAUs). Not just can you bank check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it some other interesting platform where your make or concern could be discovered by potential customers looking for suggestions — and five-star reviews. If your business depends on walk-in foot traffic — restaurants, java shops, shopping boutiques, etc. — brand sure your Foursquare business contour is filled out and updated so people can detect you when they become to check-in — then inquire your visitors to review you lot there. Benefits of Foursquare: Superpages lets y'all search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and fifty-fifty promotional coupons. One time yous observe a visitor that you like, this site shows you where the concern is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors tin quickly appraise what other users are saying nigh the business organization and employ the coupon links to go the same deals as other customers. Prototype Source Benefits of Superpages: Information technology'south hard to resist a good top 10 list. Top 10 Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range every bit well, touching on everything from mattresses to landscaping to laptops. Image Source There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that detail moment. Benefits of Height X Reviews: Finally, the one place where you lot have total and utter control: your website. It's an excellent identify to publicize reviews you lot receive (perhaps embed some of those tweets you favorited?). You could cleave out a section of your website dedicated just to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. But if you lot're actively candidature for positive online reviews and you run into happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, information technology'southward handy to accept a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, as well. Benefits of your own website: The easy reply is all of them. The right respond is a niggling more subjective. The best customer review site for your business will be whichever one(s) your customers are using most. The more than reviews you obtain, the more you lot'll larn about your concern and how customers feel well-nigh you. Choose a scattering from the list above and get started collecting reviews that can help better and grow your business concern. 
Table of Contents
Benefits of Customer Reviews
i. Customer reviews are a learning opportunity for your concern.
two. Customer reviews are marketing and sales tools for your business.
Best Customer and Product Review Sites
Customer Review Sites for B2C Companies
ane. Amazon Customer Reviews
two. Angie's List
3. Choice
4. Trustpilot
five. TestFreaks
6. Which?
7. Consumer Reports
viii. Consumer Affairs
nine. TripAdvisor
10. Yelp
11. Citysearch
12. Google My Business organization
13. Yahoo! Localworks
14. Influenster
Review Websites for B2B Companies
xv. HubSpot'southward App Market
16. FinancesOnline
17. Compare Camp
xviii. G2 Oversupply
xix. TrustRadius
xx. GoodFirms
21. Salesforce AppExchange
Customer Review Sites for Both B2B & B2C Companies
22. Better Business Bureau
23. Glassdoor
24. Manta
25. Capterra
26. HundredX
Other Places for Consumer Reviews
27. Facebook Ratings & Reviews
28. Twitter
29. Foursquare
30. Superpages
31. Top Ten Reviews
32. Your Own Website
Which customer review site is best?
Originally published Aug 11, 2021 v:00:00 PM, updated August thirteen 2021
Source: https://blog.hubspot.com/service/customer-review-sites
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